During the height of the Covid pandemic, we were unable to shoot our other job orientation videos which we based on filming directly at the companies. I therefore developed a video type which is solely based on company portfolio and stock photos, but that could still be used to portray a certain kind of job to our GenZ target audiences.

#kurzerklärt is German for #brieflyexplained and portrays one job in around 2min in a funny but factual way. We produced hundreds of job clips in this manner for clients ranging from small family businesses to large companies like McDonald’s, Siemens or SAP.

Shown here is a #kurzerklärt that I edited for the job of a car sales agent at a Bavarian automobile company.