Clara Lemos Art
Role
Visual Identity
Photography
Videography
Clara Lemos is an abstract artist based in Somerville, Massachusetts. Having taught herself how to paint during the pandemic in 2021, she has already exhibited her work in a variety of shows and saw her artworks published in different art magazines. Her style of creating art is minimal, often intentionally imperfect, and with a predilection for neutral and monochromatic tones. The challenge was not only to portray Clara’s art in the best possible light through photos and videos, but also create an accompanying digital identity for a website, shop, social media, and collateral.
A new monogram and logo were created derived from her signature on the back of the canvases. While the abstract, monochromatic nature was retained, a distinctly geometric and refined counterpart served better for a more sophisticated, digital presence. The logo was extended to collateral applications like a sticker which sealed the artworks wrapped in black satin paper.
The website was designed in a befittingly unassuming manner in order to let the artworks speak for themselves. Beside the gallery and shop, a blog and about section were introduced to infuse both a certain currentness as well as personal touch.
All artworks were re-photographed with consistent lighting in a studio setting. Additionally, a series of in situ photos were created for social media using old analogue cameras. The combination of the lenses with 120 film not only gives the images a unique and vintage look, but produces photos in a 1:1 aspect ratio suitable for Instagram.
With Instagram being the main channel to reach the target audiences and prospective buyers, a further series a short video clips were created that showcase selective artworks in a manner suitable for reels and stories. Overall, the amount and quality of the content produced helped the social media channel to reach nearly 10k followers in a short amount of time without extra ad budget.